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The FI Planner

Dec 6, 2022

Whether you’re ready to start your own business or thinking about a fun side hustle, being an entrepreneur is more possible than ever.  

In this episode, Ben chats with Brant Cooper about his focus on driving impact and how the workforce is shifting from the industrial era to empowering people to solve problems with creativity and intelligence. He also shares insights from his best-selling books The Lean Entrepreneur and Disruption Proof.  

In this episode, you’ll also hear:

  • Driving impact by empowering creativity and the entrepreneurial spirit  
  • Lessons from Lean Entrepreneur and taking advantage of the digital revolution
  • Starting small, team dynamics, and details about Disruption Proof 

Must-listen moments: 

[00:03:03] To me the purpose of capitalism and entrepreneurialism is you reap the benefit, the money and lifestyle, from creating value in the world.

[00:07:20] Everybody can be entrepreneurial, and it doesn't mean that you're always in learning mode or exploration mode, but you have to find a balance between execution, doing the things that we know must be done, and taking time for the learning.

[00:19:05] You're literally trying to get your first dollar because somebody has just proven to you that you're providing them enough value that they're gonna give you something. That's the first step and the steps become bigger after that.

Guest Info: 

Brant Cooper is the New York Times bestselling author of The Lean Entrepreneur and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. 

Moves the Needle -

The Lean Entrepreneur  -

Disruption Proof -


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